12 viewing
Ananya M.
Rohan K.
Priya S.
Vikram P.
Sara J.
Arjun D.
Meera T.
Karan B.

Deep
Dive
Design.

From immersion to execution and delivery — a framework built on 18 years of shaping complex, real-world experiences.

"Be a problem solver first. Designer second."

18
Yrs in UX
5
Core Steps
4+
Domains
UX Design & Experience PM Strategy & Vision Eng Build & Execution CO- CREATE
Foundational Mindset

The #Gyaan That Guides My Work

Five principles that shape every project, every collaboration, and every decision.

01
Be Comfortably Curious
It's okay not to know the jargon — but never stay persistently ignorant. Curiosity is the engine of good UX.
02
Run Parallel Tracks
Some half-baked, some well done. Running parallel ideas helps you calibrate and navigate toward the best solution.
03
Own the Outcome
Build trust to solve problems. Acknowledging a bad outcome is the first step toward a great one.
04
Use What Works
Leverage ready-made libraries — especially for enterprise UX. Efficiency is not laziness. Reinvent only when needed.
05
Problem Solver First
Always a problem solver before a designer. The best design emerges from deeply understanding the real problem.
The Epiphany

UX is Co-Creation

"UX does not exist in isolation. It is the bridge between vision and reality."

Great design emerges from intentional collaboration. The coupling between UX, Product Management, and Engineering is not fixed — it shifts with the phase of work. Understanding these dynamics is what separates reactive designers from strategic ones.

Phase Pair Coupling
Ideating UX ↔ PM
Tight
Designing UX ↔ PM
Tight
UX ↔ Eng
Loose
Delivering UX ↔ Eng
Tight
UX ↔ PM
Loose
UX Design & Experience PM Strategy Eng Execution CO- CREATE
The Framework

5-Step Deep Dive Process

A deliberate model — from equipping your mindset to delivering measurable outcomes.

1
Step 01
Equip
Build the mindset, tools and knowledge to approach problems with clarity and confidence.
2
Step 02
Articulate
Shape and communicate product ideas with precision and shared understanding across teams.
3
Step 03
Collaborate
Set a plan in action with the right people. Align PM, Engineering and all stakeholders.
4
Step 04
Design
Design with deliberation — every decision is intentional, system-aware, and user-centered.
5
Step 05
Deliver
Review, perfect, reflect, release, measure, and iterate — in that exact order.

Equip Yourself

  • Curiosity before expertise
  • Domain immersion
  • Mindset calibration
  • Tooling readiness

Articulate Ideas

  • User story mapping
  • Problem framing
  • Hypothesis building
  • Vision alignment

Collaborate

  • Stakeholder buy-in
  • Parallel tracks
  • PM & Eng alignment
  • Clear ownership

Design Deliberately

  • Component systems
  • Responsive first
  • Accessibility built in
  • Consistent hierarchy

Deliver

  • Handoff precision
  • QA & perfection
  • Metrics in place
  • Post-launch iteration
Step 5, Expanded

The Delivery Protocol

Delivery is not a finish line — it's the beginning of a continuous improvement loop.

Review
Functionality, design & experience audit
Perfect
Improve handoffs, detail feedback with conviction
Reflect
Capture learnings & areas to improve
Accept
Triage immediate vs. delayed fixes
Go Live
Eyes & ears open post-launch
Measure
Feature adoption & success metrics
Iterate
Back to work with new intelligence
The loop restarts — iteration is perpetual
Foundation

Why Design Systems Matter

Define your brand guidelines and design systems — this is how you become a true problem solver.

Consistency & Recognition

Unified colors, typography and tone build instant brand recognition across every touchpoint.

Streamlined Process

Reusable components reduce ambiguity, speed design, and enable faster product launches.

Trust & Credibility

Consistency in UX signals professionalism. Users trust and stay loyal to coherent experiences.

Scalability

Design systems scale across new products, markets and teams without losing brand integrity.

Innovation Space

Standardising the routine frees designers to focus on genuine creative problem-solving.

What I Watch Out For

Common UX Pitfalls

Knowing what not to do is just as critical as knowing what to do.

Skipping User Research

Ignoring real user needs produces designs that solve the wrong problems entirely.

Cluttered Interfaces

Overloading screens overwhelms users. Clarity always beats comprehensiveness.

Poor Navigation Structure

Disorganised menus and pathways lead to confusion, frustration and user drop-off.

Neglecting Responsive Design

Designing only for desktop creates broken mobile experiences — and lost users.

Non-Iterative Design

Treating design as a one-time task prevents growth. Without iteration, products stagnate.

Ignoring Onboarding

Assuming users will just "get it" causes drop-off at the most critical moment.

Inconsistent Visual Language

Mixed fonts, colours, and button styles break experience and erode user trust.